Harvey Norman Technology for Business has the resources and the reach to protect, enable and empower every SME in Australia. 

This Copywriter was tasked with conveying that message to a wide and varied audience that stretched from coast to coast and included everyone from farmers to pharmacists.

Through consultation, it was agreed that the best way to educate, drive traffic and generate leads was through a series of long-form product/service pages. 

The format was to remain consistent: open with the universal benefits of adopting and/or risks of forgoing followed by an increasingly technical examination of what was on offer. 

This allowed us to communicate with anxious, inexperienced small business owners just as effectively as the CTOs of larger companies.

It also enabled us to target a broad spectrum of valuable keywords without sacrificing style. 

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SEO Copywriting