ebtd.
This Copywriter grew ebtd’s organic traffic from almost nothing to over 115,000 unique visitors per year.
ebtd, one of London’s leading design stores, handed This Copywriter sole responsibility for launching, maintaining and developing its online store.
Through optimised pages, a tailored content strategy and concerted attempts to meet the needs of the community, traffic, sales and cart value continue to rise year-on-year.
The business has since attracted attention from the biggest names in media and fashion. These include but are not limited to the Guardian and Victoria’s Secret. This Copywriter also made regular comment to the Times on the company’s behalf.
ebtd is a challenging assignment. Writing about design is fraught with pitfalls. How, for example, do you describe an elegant a curve without descending into pretence? Similarly, how can you contextualise comfort to an online audience?
The approach has been to lean, where possible, on the technical elements that affect user experience and to translate those features into everyday benefits.
For example, a sofa with wide, flat armrests provides an opportunity to forgo a coffee table in favour of preserving a sense of flow through a room.
This Copywriter continues to support ebtd with its online business.