Trojan Management Search
This Copywriter has enabled Trojan to secure—and deliver—multiple, high-profile assignments with the biggest names in architecture and engineering.
This Copywriter provides Trojan, one of the leading names in executive search, with all its external communications.
This includes a bespoke website and a wide-ranging, complementary suite of documents that are issued to both clients and candidates.
New business proposals in particular have generated the best ROI. Trojan cites a 31% increase in the number of successful tenders since outsourcing.
The secret behind the results is unremarkable: tailor the pitch to the needs and values of the target organisation.
This means mirroring language, enforcing a strict hierarchy of information and addressing the drivers of key stakeholders.
This is supplemented with essential information conveyed in a fresh tone that strikes a balance between informed, reassuring and accessible—a tone created and developed by This Copywriter.
This Copywriter continues to support Trojan with its business development efforts.